we grow LUXURY BRANDS ONLINE

we grow high-quality brands

The agency that grows your luxury e-commerce

We help you generate a predictable stream of luxury customers to make your e-commerce-store really profitable.

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Why so many luxury e-commerce stores don't grow (enough)

Selling luxury items online is hard. Acquiring customers and building a brand takes more time and resources than non-luxury e-commerce. Organic growth is painfully slow, social media doesn't drive measurable results, advertising is expensive and on top: professional pictures and videos required for luxury brands need a lot of investment.

THE RESULT: THE STAGNATION CYCLE

Luxury e-commerce retailers know that to grow their e-commerce revenue, they need to invest. But when they do, they end not getting any results. This significantly hurts profits of the business, which then leads to a lack of investment, which then leads to a spiral of lack of investment and lack of growth.

HOW LUXURY
STORES END UP IN
STAGNATION:

Using strategies that aren't made for luxury

Luxury e-commerce works differently than ones that sell regular products. These strategies can be detrimental to luxury brands, making them invest in the wrong places and costing them dearly.

Attracting the wrong customers

Spending money to attract the wrong customers is one of the most costly mistakes luxury companies can make. If a customer doesn't buy again at full price, they are not your ideal customer.

Focusing on an activity, not on a strategy

Companies that do social media or a newsletter, because everyone does it, are wasting their money and time. Attracting the right customers requires a thought out strategy, not specific marketing channels.

THE MOST
common myths OF THE
LUXURY INDUSTRY

Better design, copy or ads will at some point get you to grow.
Social Media/SEO/Advertising, if done more, better or by the right person, is going to lead to sustainable growth.
If you wait long enough, you will grow organically, by word of mouth or by recommendation.
The right ad at the right time will get people to purchase.
It doesn't really matter who buys, as long as they buy.

What is a luxury shopper?

If your products are already being sold in person, they are already being bought by them. Luxury Shoppers have the ability to buy luxury products that they want, without thinking about the price, waiting for a sale or asking for a discount. They appreciate quality, make and values that independent luxury shops have to offer. They care deeply about your product and experience but also have high expectations toward reliability and design. These customers are shopping online but to attract them is a challenge.

6 insights - 6 Principles

No reach, no growth

Without being discovered by new potential luxury shoppers, you can not grow.

Visibility

We alocate a significant amount of budget and time to introduce you to new customers. This allows you to attract new audiences and customer segments, but also allows you to optimize your messaging.

Focus on "ideal"

Customers that buy on Sale can’t actually afford your products, and won’t ever buy at full price. Targeting the wrong customers, explicitly or implicitly will hurt your profitability a lot.

Targeting

We build your visual identity, messaging and offers to attract customers that have the potential to become long-term customers.

Story isn't optional

Luxury shoppers don't buy a product solely on the virtues of their features. No matter how great your product is, they won’t buy until they know what you stand for and why.

Branding

We help you communicate your values, story and product philosophy because the right customers will want to know.

14 touchpoints

It takes time to tell a good story and in the age of the internet, interruption is paramount. It takes luxury shoppers 14 touchpoints on average to buy for the first time.

Nurturing

We build systems so that relevant shoppers see your brand and hear your story over different organic and paid advertising channels. Again and again.

If they want, let them

No matter how perfect your marketing is, you can’t grow without a high-converting website. Removing obstacles to buy is the key to success all marketing channels.

Optimise

We use 39 success factors to optimise your website so that customers feel able and confident to buy when they are ready. Social media, SEO, Ads - all their successes depend on it.

Market with intent

Trying to be on every marketing channel won't help you grow. It takes away focus and only allows you to do each in a half****ed way.

Strategy

We help you make the most out of each marketing channel by giving it specific jobs in attracting new customers.

HOW WE do it

Our years of experience have shown us: every luxury brand is different, but luxury customers are similar. Thats why we have a process flexible enough to adapt to your shop, but stringent enough to achieve predictable results.

LEARN HOW WE WORK