we grow high-quality brands

The agency that grows your luxury e-commerce

We help you generate a predictable stream of luxury customers, making your e-commerce-store really profitable.

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Why so many luxury e-commerce stores fail to grow

Selling luxury items online is hard. Acquiring customers and building a brand takes more time and resources than non-luxury e-commerce. Organic growth is painfully slow, social media doesn't drive measurable results, advertising is expensive and on top: professional pictures and videos required for luxury brands needs a lot of investment.

THE RESULT: A DEADLY STAGNATION CYCLE

Luxury e-commerce retailers know that to grow their e-commerce revenue, they need to invest. But when they do, they end not getting any results. This significantly hurts profits of the business, which then leads to a lack of investment, which then leads to a spiral of lack of investment and lack of growth.

HOW LUXURY
STORES END UP IN
STAGNATION:

They use strategies that aren't made for luxury

Luxury e-commerce works differently than ones that sell regular products. These strategies can be detrimental to luxury brands, making them invest in the wrong places and costing lots of money.

When they invest more, they don't get more sales

They know this deep down, and it is a tough pill to swallow. If investing more money in advertising, hiring a social media manager, designer or SEO specialist and their revenue doesn't increase, they are wasting money.

Most of their customers only buy once

Customers that only buy once never make stores any money. If they can't attract luxury shoppers who become fans and purchase multiple times, they end up in stagnation faster than they think.

They hope that the next marketing "hack" will finally help you grow

One specific marketing initiative will not suddenly increase profit, no matter what it is. They will just invest money again and lose it.

common myths that are killing luxury e-commerce growth

Better design, copy or ads will at some point get you to grow.
Social Media/SEO/Advertising, if done more, better or by the right person, is going to lead to sustainable growth.
If you wait long enough, you will grow organically, by word of mouth or by recommendation.
The right ad at the right time will get people to purchase.
It doesn't really matter who buys, as long as they buy.

WHAT IS really needed for growth

Luxury e-commerce shops often focus on sales - which is understandable, as they need to keep the lights on. Sales alone however, don't make for a healthy business. Sales can come from decreasing the price, giving out discounts & doing promotions - everything a luxury business should be doing at all, or at least not frequently.
‍
If you spend your resources on sales, you forget to focus on the most important thing: suitable customers. There are very few businesses who can afford to attract customers who only buy once - especially not those in the luxury industry. That is why luxury e-commerce stores must focus on in order to thrive.

What is a luxury shopper?

If your products are already being sold in person, they are already being bought by them. Luxury Shoppers have the ability to buy luxury products that they want, without thinking about the price, waiting for a sale or asking for a discount. They appreciate quality, make and values that independent luxury shops have to offer. They care deeply about your product and experience but also have high expectations toward reliability and design. These customers are shopping online but to attract them is a challenge. As they care about multiple facets of your business, sticking out towards your competitors, but also lower quality and value brands, is difficult. Luxury shoppers do not want to be dissapointed although they have the means to spend money. Gaining their trust and custom is difficult but also incredibly rewarding. They have the means and willingness to buy often and at full price.

6 insights - 6 Principles of our Strategy

No reach, no growth

Without being discovered by new potential luxury shoppers, you can not grow.

Visibility

We alocate a significant amount of budget and time to introduce you to new customers. This allows you to attract new audiences and customer segments, but also allows you to optimize your messaging.

Focus on "ideal"

Customers that buy on Sale can’t actually afford your products, and won’t ever buy at full price. Targeting the wrong customers, explicitly or implicitly will hurt your profitability a lot.

Targeting

We build your visual identity, messaging and offers to attract customers that have the potential to become long-term customers.

Story isn't optional

Luxury shoppers don't buy a product solely on the virtues of their features. No matter how great your product is, they won’t buy until they know what you stand for and why.

Branding

We help you communicate your values, story and

14 touchpoints

It takes time to tell a good story and in the age of the internet, interruption is paramount. It takes luxury shoppers 14 touchpoints on average, to buy for the first time.

Nurturing

We build systems so that relevant shoppers see your brand and hear your story over different organic and paid advertising channels. Again and again.

If they want, let them

No matter how perfect your marketing is, you can’t grow without a high-converting website. Removing obstacles to buy is the key to success all marketing channels.

Optimise

We use 39 success factors to optimise your website so that customers feel able and confident to buy when they are ready. Social media, SEO, Ads - all their successes depend on it.

Market with intent

Trying to be on every marketing channel won't help you grow. It takes away focus and only allows you to do each in a half****ed way.

Strategy

We help you make the most out of each marketing channel by giving it specific jobs in attracting new customers.

HOW WE GROW YOUR LUXURY E-COMMERCE

Our luxury funnel system is built on years of experience in growing luxury e-commerce brands.

STEP 1

Set your website up for success

We analyse your website to make sure luxury shoppers can and will want to buy. We use our 39 success factors framework. If it's time for an upgrade, we will build a high-converting website for you on Shopify.

STEP 2

Attracting the right audience

We adapt your messaging to attract luxury shoppers and deter bargain hunters and unqualified browsers. We also help you plan future content creation to ensure it sends the right message to the right people.

STEP 3

Identify your most profitable segment

We find the best customer segment, by demographics, country and behaviour, to test your new messaging and conversion optimised website.

STEP 4

Building your system of attraction

We align your organic and paid media channels so that qualified customers hear your story, get to know your products and give them the information they need to buy.

Step 5

We scale

We scale this process. to reach large parts of your most proitable customer segment to achieve plannable, profitable results.

ARE YOU READY
TO GROW?

Get in touch to arrange a free consultation and assessment call.